As I Am Classic Coconut Cowash

• Wet hair thoroughly

• Rub a liberal amount within palms and distribute throughout hair

• Work product through hair and massage scalp with fingertips as you would a conventional shampoo

• Carefully detangle hair with a wide-tooth comb

• Rinse well

• Repeat only if necessary to remove excessive product build up or for further scalp cleansing.

• Follow with conditioning. Use either As I Am Hydration Elation Intensive Conditioning Treatment or As I Am Leave-In Conditioner.

Tips:

• Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.

• While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.